Fashion managers and marketers introduce the most up-to-date fashion styles from the designer showrooms to the retail stores. Students with great business skills and a fashion talent may wish to go for Bachelor in Business Administration (BBA) in Fashion Marketing. The duration of the degree is 4 years.
Bachelor in Business Administration (BBA) in Fashion Marketing incorporates complete knowledge of the fashion industry with strong management and business education. In this degree, courses of study on fashion history and industry styles put the basis for an understanding of the business position of the industry, as well as anticipating buyer practices and predicting trends by analyzing marketing and customer behavior. The course of study centers on standard marketing and business theories to teach students for the jobs of marketing, retailing, buying, advertising, and managing the financial interests of a fashion business. The degree focuses on -
- Trend Analysis
- Merchandising Principles
- Fashion Retailing
- Consumer Behavior
- Accounting and Finance
To get admission for Bachelor in Business Administration in Fashion Marketing, students should have a high school diploma or GED certificate. Students should have a fashion sense and knowledge of business. They also have to submit their portfolio to highlight their work.
Benefits of Bachelor in Business Administration (BBA) in Fashion Marketing
There are several benefits of pursuing Bachelor in Business Administration in Fashion Marketing; some of them are as follows -
- With this degree, students get chances to go through buyer and consumer trends, assess production requirements, evaluate the market base, and learn how all strikes the retail and wholesale fields of the fashion industry.
- This degree centers on interpreting the fashion industry from product development to customer.
- Students get practical experience with marketing software and associated programs used in fashion industry.
Job Prospects and Career Opportunities
Graduates with Bachelor in Business Administration in Fashion Marketing are trained for a stimulating and shining career in the fashion industry. Upon graduation, students may get beginner jobs in fashion industry. Some students can utilize a business-associated degree to enhance training in fashion industry to increase career opportunities like in supervising a retail store or advertising their own brand. Graduates with this degree can get job as -
- Media Stylist
- Promotions Specialist
- Marketing Manager
- Brand Manager
Graduates who want to further their education can go for Master in Business Administration in Fashion Marketing.